Lalo running a marathon in Mexico City, dressed in black with sunglasses

START LIST · NO. 356 — REYES GARCÍA, EDUARDO · MEX

EDUARDOREYESGARCÍA

— EVERYONE CALLS ME LALO

Triathlete. Lawyer at the Mexican Stock Exchange. Online coach. Next start: Lausanne, Switzerland.

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SWIM 1.9 KMT1BIKE 90 KMT2RUN 21.1 KMSCROLL — THE RACE STARTS HERE

LEG 01 — SWIM · 1.9 KM

It all started in the water

A swimmer before anything else. I race with the Grupo BMV swim team, and the water is still where I think most clearly.

The pool taught me the first thing I teach anyone I coach: technique beats strength — and consistency beats them both.

Portrait of Lalo before a swim race, wearing a Grupo BMV cap — GRUPO BMV TEAM

Lalo swimming breaststroke in a race, wearing goggles and a black cap — BREASTSTROKE HEAT — RACE DAY

T1TRANSITION — WATER TO BIKE

LEG 02 — BIKE · 90 KM

Discipline transfers

By day: legal and regulatory affairs at the Mexican Stock Exchange. Law degree from Tec de Monterrey, with study abroad at UCLouvain, Belgium.

Hours on the bike and hours inside a regulatory framework have more in common than you'd think: detail, patience, and a cool head when the load climbs.

Lalo in a suit on the trading floor of the Mexican Stock Exchange — TRADING FLOOR — BMV

Lalo riding a bike through downtown Mexico City, with the Torre Latinoamericana in the background — CDMX — HEADING DOWNTOWN

T2TRANSITION — BIKE TO RUN

LEG 03 — RUN · 21.1 KM

The finish line is not the end

Mexico City Marathon. IRONMAN 70.3. Every finish line confirmed the same thing: the body goes much further than the mind believes.

I crossed the last one with the Mexican flag on my shoulders — and a new certainty: I want to take more people to their own finish line.

Lalo running the final leg of a triathlon between trees — FINAL KILOMETERS

Lalo crossing a triathlon finish line with the Mexican flag on his shoulders

FINISHFINISH LINE

NEXT START — LAUSANNE, SUI · 2026

CDMX
LAUSANNE

In 2026 I move to the Olympic Capital for the AISTS master's in Lausanne, Switzerland: the bridge between the athlete I am, the law I practice, and the sport industry ahead.

PROGRAMAISTS — MAS IN SPORT MANAGEMENT & TECHNOLOGY
CITYLAUSANNE — THE OLYMPIC CAPITAL
START2026

Lalo resting on a kayak at a beach in Baja California Sur

OFF SEASON — BAJA CALIFORNIA SUR, MX

EDU RG CLUB — ONLINE COACHING

Train with Lalo

Online coaching for people who work, train, and want to cross their first — or their best — finish line. No generic formulas: your real life is the starting point of the plan.

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FIRST COHORT · LIMITED SPOTS · 2026

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